Ramsey, NJ – January 22, 2016
Cascadia Managing Brands, a leading food and beverage brand management and consulting firm specializing in outsourced sales, marketing, new product development, production and operations, has signed a definitive brand management agreement with Rubicon Exotic Juices.
Cascadia Managing Brands will be working with Donna Bimbo, one of their advisory board members and former Snapple beverage executive with over 20 years experience on this project.
Rubicon Exotic has emerged over three decades of dedication to become a market leader in exotic juice drinks in Europe and Canada. Founded in the UK in 1982, Rubicon has an international presence in over 30 countries with wholesale sales exceeding $100,000,000 annually.
“We have been working with Rubicon the past few months to help establish a game plan for the United States, develop the appropriate marketing materials, and modify existing products and packages to better target the United States consumer. We are almost ready to execute our plans”, stated Bill Sipper, Managing Partner at Cascadia Managing Brands. Cascadia Managing Brands will also advise Rubicon on its Asian business.
“We are excited to work alongside Cascadia Managing Brands and believe we have found the right partners in helping us position our range in the United States,” stated Neel Nagrecha, Director at Rubicon Drinks. “Cascadia has a proven track record and extensive experience in the U.S. beverage industry, they believe in our brand and what we stand for” added Nagrecha. “Rubicon holds a strong heritage and has loyal consumers spanning out through Europe, Canada, Africa and the Middle East. We are excited to extend our reach into the US market and believe in the Cascadia team to help us achieve this”
Rubicon will be introducing several lines into the United States and Asia in 2016 including their Classic range of exotic juices, their new range of 100% No Sugar Added juices as well as their carbonated range of juice drinks. Their exotic flavors include Mango, Guava, Passion Fruit, Pomegranate, Lychee, Watermelon and Soursop (also known as Guanabana, a delicate and wonderful extraordinary fruit making headlines in the United States for its various health benefits).
“It’s all about taste”, adds Sipper. “Once consumers taste Rubicon Exotic Juices they will never buy another exotic juice brand. Consumer taste panels have been off the charts!”
For media requests please contact Bill Slipper at Bsipper@
For additional information on Rubicon go to www.rubiconexotic.com
About Cascadia Managing Brands:
Outsourced sales, marketing, new product development, operations, production and logistics. Ramsey, New Jersey based beverage consulting firm Cascadia Managing Brands offers deep expertise across all key functions and areas of the beverage industry. We are directly responsible for strategies and programs that helped brands leaders become brand leaders.
Cascadia Managing Brands helps brands reach critical mass faster, cheaper, better, and smarter. From business plan development to the actual execution of the plan, from strict consulting advice to managing your sales or sales team, marketing and operational plan; Cascadia Managing Brands is the outsourced resource for large and small beverage companies alike.
Cascadia Managing Brands has over 75 plus years of food and beverage experience including Evian, Snapple, PepsiCo, Nabisco, Nantucket Nectars, Carvel, Fresh Samantha (Odwalla), Naked Juice, The Switch, Clearly Canadian, Zico, Hint, RealBeanz and many more.
For more information about Cascadia Managing Brands please visit us at http://www.