04 July 2016
Rubicon, the number one exotic drinks brand, reports a remarkable increase in worldwide sales during the holy month of Ramadan, with a spike of up to 75% in some markets. Positioned as the ultimate beverage to break the fast, Rubicon’s range of exotic juice drinks come in a variety of refreshing colours and flavours, including Lychee, Mango and Guava; all popular choices for those craving a sweet pick-me-up as sunset falls.
Following the brand’s recent expansion to the Middle East, Rubicon has already become a household favorite. Neel Nagrecha, Director of Rubicon UAE says: “The demand for Rubicon Exotic during the holy month has exceeded all our expectations. We couldn’t have chosen a better time to launch the range in the UAE, and with the recent announcement of our new distribution partner, Trubell, it’s safe to say that Rubicon has received a warm welcome in the region.”