04 July 2016
Rubicon, the number one exotic drinks brand, reports a remarkable increase in worldwide sales during the holy month of Ramadan, with a spike of up to 75% in some markets. Positioned as the ultimate beverage to break the fast, Rubicon’s range of exotic juice drinks come in a variety of refreshing colours and flavours, including Lychee, Mango and Guava; all popular choices for those craving a sweet pick-me-up as sunset falls.
Following the brand’s recent expansion to the Middle East, Rubicon has already become a household favorite. Neel Nagrecha, Director of Rubicon UAE says: “The demand for Rubicon Exotic during the holy month has exceeded all our expectations. We couldn’t have chosen a better time to launch the range in the UAE, and with the recent announcement of our new distribution partner, Trubell, it’s safe to say that Rubicon has received a warm welcome in the region.”
In the weeks to come, Rubicon will also launch a series of sparkling exotic juices; a vibrant alternative for the hot summer months. There are also talks about a new sugar-free range to add to the brand’s recent portfolio of success.
About Rubicon Exotic
Rubicon has had a special meaning ever since Julius Caesar made a major commitment, against the Senate’s orders, to cross the river Rubicon between Gaul and Italy. This action was the first step in what eventually led to the creation of the Roman Empire. Like Caesar, the founders of Rubicon Exotic took a leap of faith and ‘crossed the Rubicon’. There was no going back… And we’re so glad they didn’t!
In 1982, two employees of a major international soft drinks company based out of the UK saw a gap in the soft drink market that was too irresistible to ignore. The two friends got to work in the humble surrounding of a kitchen come lab where they begin to devise their range of exotic juice drinks, that before then did not exist in the soft drink market. It was here Rubicon was born.
Rubicon’s success is testament to the founder’s commitment in creating unique exotic juice drinks of the highest quality, using only the finest ingredients!
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