Rubicon reports 75% sales spike

Saturday, 9 July 2016 12:27 AM

Soft drinks manufacturer Rubicon said sales rose by 75 percent during Ramadan, as the company prepares to launch a new range of sparkling fruit juices in the coming weeks.

The UK-based juice brand produces a range of exotic fruit drinks including mango, papaya, passion fruit and guava, as well as lollies and ice creams.

It recently launched in the UAE, partnering with Middle East-based importer Truebell.

Sales increased by up to 75 percent in some markets during the holy month of Ramadan, Rubicon reported on Monday  – though it did not disclose which markets these were.

It also announced the planned launch of a range of sparkling exotic fruit juices, and said it was mulling a sugar-free range – already being trialled in the US – to add to its product portfolio.

Neel Nagrecha, director of Rubicon UAE says: “The demand for Rubicon Exotic during the holy month has exceeded all our expectations.

“We couldn’t have chosen a better time to launch the range in the UAE, and with the recent announcement of our new distribution partner, Truebell, it’s safe to say that Rubicon has received a warm welcome in the region.”

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