By Sarah Townsend – Saturday, 9 July 2016 12:27 AM
Soft drinks manufacturer Rubicon said sales rose by 75 percent during Ramadan, as the company prepares to launch a new range of sparkling fruit juices in the coming weeks.
The UK-based juice brand produces a range of exotic fruit drinks including mango, papaya, passion fruit and guava, as well as lollies and ice creams.
It recently launched in the UAE, partnering with Middle East-based importer Truebell.
Sales increased by up to 75 percent in some markets during the holy month of Ramadan, Rubicon reported on Monday – though it did not disclose which markets these were.