In 2022, we celebrate the 40th anniversary of Rubicon Exotic – a significant milestone in our history! Our two founders, Vish Vekaria and Naresh Nagrecha saw an opportunity to introduce the exotic fruit drinks of their native lands to the UK in the early 1980s. That was just the beginning - and 40 years later, Rubicon is loved around the world.
At our very core, we are committed to producing the best quality exotic fruit juice drinks for our consumers. Our success is driven by our commitment to use the most delicious fruits from around the world in our products. Through our 40th anniversary campaign, we acknowledge the hard work and dedication of our passionate employees and our consumers who have embraced Rubicon for decades.
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