It's Sparkling

Introducing Rubicon's big, bold and bubbly sparkling juices! These lightly-carbonated drinks are made with real fruit juice, have fewer than 100 calories, and are easy to enjoy on the go!

Making life more exotic for over 40 years

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40th Anniversary

In 2022, we celebrate the 40th anniversary of Rubicon Exotic – a significant milestone in our history! Our two founders, Vish Vekaria and Naresh Nagrecha saw an opportunity to introduce the exotic fruit drinks of their native lands to the UK in the early 1980s. That was just the beginning - and 40 years later, Rubicon is loved around the world.

It's Simple

At our very core, we are committed to producing the best quality exotic fruit juice drinks for our consumers. Our success is driven by our commitment to use the most delicious fruits from around the world in our products. Through our 40th anniversary campaign, we acknowledge the hard work and dedication of our passionate employees and our consumers who have embraced Rubicon for decades.