The Secret
OUR MISSION
To create exotic fruit beverages that taste true to each fruits DNA that, when consumed, provide consumers with a sense of bliss.
In the early 1980s, Naresh Nagrecha and Vish Vekaria saw an opportunity to bring the delicious exotic fruit drinks of their native lands to the UK. The two friends left their secure jobs with a global soft drink company to create bold new exotic juice drinks in their humble kitchen lab.
They named their company Rubicon which represents the founders’ desire to take a chance, as a young Julius Caesar on the verge of crossing the Rubicon River and creating his Roman Empire. Naresh and Vish were keen to cross over from the familiar into the unknown, and reap the rewards of successfully completing their journey. Since the creation of its first wildly successful drink, Passionade, Rubicon has become the market leader in exotic juice drinks. Through it all, Rubicon’s drink formulations have stayed the same, so you can always enjoy the same delightful Rubicon experience wherever and whenever you want.
To create exotic fruit beverages that taste true to each fruits DNA that, when consumed, provide consumers with a sense of bliss.
Over the past 40 years Rubicon Exotic has grown into a leading international juice company, known for the finest, most authentic ingredients and superior quality. Today, Rubicon Exotic Juice Drinks are loved in more than 30 countries around the world. Our success is driven by our mission to showcase the most delicious exotic fruits from across the globe in our products.
We honour our dedicated, hard-working employees and our legions of loyal consumers who have embraced the brand for decades. With a focus on our core values, we’ll continue to grow by introducing more delicious innovative exotic juice drinks to our consumers with passion and commitment.
