We are proud to announce our new partnership with Play Forever, a Canadian charitable organization dedicated to building healthy and vibrant communities through accessible recreation, education, mentorship, and mental health support.
At the heart of Play Forever is a powerful mission to create safe, structured, and empowering spaces for youth, young adults, seniors, and marginalized communities across Canada. Founded by Mohammed Al-Salem, Play Forever has impacted thousands of individuals through weekly programs that use sport, creativity, and mentorship as tools for long-term growth, confidence, and connection.
Our decision to support Play Forever comes from a shared belief that community, access, and opportunity should never be a privilege. For decades, Rubicon Exotic has been rooted in bringing people together around flavour, culture, and shared moments. This partnership reflects a natural alignment between two organizations committed to uplifting communities and creating spaces where people can thrive.
Play Forever is doing meaningful, hands-on work that goes far beyond recreation. Their focus on mentorship, mental health, and empowerment speaks directly to the kind of impact we want to support. We are incredibly proud to stand alongside an organization that is actively shaping healthier, more connected futures.
Through this partnership, we will support Play Forever’s ongoing programs that serve youth, seniors, newcomers to Canada, and families in low-income and marginalized neighbourhoods. Together, both organizations aim to amplify the importance of safe spaces, positive role models, and community-led initiatives that encourage people to grow through play.
Play Forever’s programs span sports, arts, and education, all designed to inspire resilience, teamwork, and self-belief. With mentors leading with heart and lived experience, participants are supported not only to stay active, but to graduate, find purpose, and build exciting futures rooted in confidence and well-being.
This partnership marks another step in our ongoing commitment to supporting initiatives that bring people together and create real impact at the community level by bringing flavour into the journey of the youth enrolled in Play Forever’s programs and sweetening that journey along the way.
Play Forever is a Canadian national charity providing free, structured, and accessible recreation, education, employment, and mental health services. Focused on youth, seniors, and marginalized communities, Play Forever empowers individuals through mentorship, safe spaces, and community-driven programming designed to build healthier, more connected futures.
Rubicon Exotic is a beverage company known for its bold, exotic inspired flavours and commitment to bringing people together through shared experiences. Rooted in cultural connection and community, Rubicon continues to support initiatives that celebrate diversity, inclusion, and meaningful impact.
